Nike SNKRS is releasing an Air Max Documentary on the Air Max collectors around the world. Some of the European collectors featured have some Air Max kicks you may have never even seen or heard of. Really cool look from Nike SNKRS on this. Check out Vol.1 that was just released… Nike promo’s the video [...]
Saturday 20th April 2024,
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Industry News
Jon Wexler Talks adidas On The Breakfast Club
A lot of the outlets that will repost this video will be quick to mention not knowing who Jon Wexler is early in the write-up. As the Stripes continues to improve their brand identity by the day, that statement becomes less true. Basically, the guy who has come to be known simply as “Wex” is [...]
How Nike Lost Steph Curry to Under Armour
Three years ago the NBA world was a different landscape, LeBron James, Kevin Durant and Kobe Bryant ruled the basketball merchandise world and were far and away the NBA’s most popular players. Stephen Curry was seen as a second-tier marketable athlete in spite of leading the Golden State Warriors to the western conference semi-finals and [...]
