Following the release of the debut collaboration between Reebok and Cottweiler during the widely talked about presentation at Pitti Uomo January 2017, Reebok continues to evolve its partnership with the award winning NEWGEN designers for SS18. Teaming up again to curate a kinetic capsule collection inspired by sports after care, the dynamic range directly references the global fitness brand’s ethos of combining the mental, social and physical to Be More Human.
The Reebok Innovation Collective is redefining footwear and apparel for the next generation of performance and expression. Dedicated to the progression of design and creativity, RIC is built on inspired partnerships with the most visionary of co-collaborators. The Cottweiler for Reebok SS18 Collection launch is available to buy as of March 1st 2018.
The SS18 collection fuses Reebok’s longstanding heritage in fitness with Cottweiler’s visionary take on contemporary menswear. The collection of lightweight hoodies, track pants, t-shirts, shorts and a poncho has been created using elemental tones in sand, rich volcanic hues and deep lava, and takes inspiration from the desert marathon ‘Marathon Des Sables’, known for being the toughest foot race on Earth.